Website Content Audit & Copy Strategy Service

Service Overview

I provide a detailed content and copy audit to evaluate your website’s existing content and identify opportunities to improve your content marketing strategy, organic visibility, and overall user experience.

Each audit includes a manual review of your website content to identify underperforming pages, outdated information, content gaps, and pages that may benefit from optimization, consolidation, redirection, or removal.

What You Will Get

• Detailed website content audit
• Copy and content quality review
• Analysis of underperforming pages
• Identification of outdated content
• Recommendations for content updates and improvements
• Suggestions for pages that may be consolidated or redirected
• Identification of content that may no longer be useful
• Content audit template
• Practical action plan

Audit Approach

I manually review your website content and assess each relevant page based on its usefulness, relevance, structure, freshness, and potential contribution to your overall content strategy.

The audit is designed to help determine which pages should be improved, updated, consolidated, redirected, or considered for removal based on their current content performance and strategic value.

Content Strategy Opportunities

• Improve outdated or incomplete content
• Strengthen weak or underperforming pages
• Identify content gaps and opportunities
• Improve website content structure
• Prioritize pages for future optimization
• Develop a clearer content improvement workflow

Final Result

You receive a structured content audit with clear findings, recommendations, and an actionable plan to help improve your website’s existing content and build a stronger long-term content marketing strategy.